Dr. Renée Baker
Ideas with consequence. Work built for action.
Educator, former financial-services executive, entrepreneur, author, and speaker examining how AI, media, money, and institutions shape trust, persuasion, and consequential decisions.
USF facultyFormer CMOTEDx speakerAuthorFounder & CEO
Choose your path
One body of work. Clear ways to enter.
Start with the work, resources, and next step most relevant to you.
Featured or quoted in
Media appearances
Invited to speak
Selected stages
A career in four movements
Corporate. Executive. Entrepreneurial. Academic.
DBADoctor of Business Administration
CMOFormer Chief Marketing Officer
2018Joined the Zimmerman School
Explore the full CVThree connected areas
One body of work. Three ways into the conversation.
Across the work, the through line is clear: how people decide what to trust when money, media, institutions, and emerging technologies shape the message.
Human-centered AI
What AI changes for communication, decision-making, and professional work, with attention to adoption, governance, attribution, and trust.
Strategy · responsible adoption · governance · marketing transformationFinancial-services marketing
How regulated organizations build relevance, credibility, and growth through brand strategy, media, client education, and better communication.
Brand · media · client communicationTrust, persuasion, and power
How institutions earn confidence when platforms, emerging technologies, and changing audience expectations reshape who influences whom.
Reputation · persuasion · media systemsOne body of work
Ideas that move across classrooms, boardrooms, stages, and everyday life.
The work is connected by one question: how do people and organizations make consequential decisions when money, media, and technology shape trust?
01Research & ideas
AI, persuasion, trust, and communication in high-stakes settings.
Explore the scholarship02Teaching & talentJudgment, strategy, and professional readiness for the next generation.
Enter the classroom03Speaking & mediaClear frameworks for audiences navigating change, leadership, and opportunity.
See Dr. Baker in action04Advisory & enterpriseApplied strategy for financial-services firms and leaders.
Visit The RBI Group
The book
Abundance Unleashed
Redefining Wealth & Success
For high achievers who have built success on the outside and are ready to create greater alignment on the inside. Dr. Baker brings together candid reflection, professional insight, and practical tools around mindset, money, and mastery.
MindsetMoneyMastery
From Dr. Baker
“AI now helps create, select, and distribute the information people see. That changes who influences what they believe and the decisions they make.”
Dr. Renée BakerResearch perspective
Explore the research agendaResearch interests
Questions tested in high-stakes settings.
Dr. Baker’s academic interests examine how people assess credibility, make decisions, and assign responsibility when advertising, platforms, and AI systems mediate the exchange.
Explore the questions
Speaking · teaching · conveningSpeaking and executive education
Expertise that changes the conversation in the room.
Dr. Baker speaks to academic, corporate, industry, and community audiences about human-centered AI, financial-services marketing, and how technology is changing the way trust is built and lost.
Human-centered AI and responsible adoptionMarketing and trust in financial servicesCommunication, persuasion, and institutional credibility
Teaching at USF
Building judgment, confidence, and professional readiness.
Dr. Baker joined the Zimmerman School as adjunct faculty in Fall 2018 and was appointed Visiting Assistant Professor of Instruction in August 2026. Her teaching combines strategic reasoning, ethical practice, professional readiness, and a serious commitment to student success.
ADV 4600
Advertising Management
2018–present
Strategic management of advertising and integrated marketing communication through live community-partner briefs. Student teams conduct research, develop audience and channel strategy, manage agency-client decisions, and present a defensible campaign.View courseADV 3300Media Planning for Advertising
2023–present
Audience analysis, media mathematics, platform strategy, and plan evaluation. The course culminates in a $2 million media plan and includes a $350,000 constraint-based media-math assignment.View courseADV 4710Portfolio Building
2026–present
Professional positioning, portfolio architecture, case-study development, and the translation of academic work into evidence of strategic thinking and employability.View courseMMC 4936Introduction to AI and Media
Spring 2027 · forthcoming
An introduction to how artificial intelligence is reshaping media systems, communication practice, creative work, audience strategy, and professional responsibility.View coursePUR 4412Persuasion in Digital Media
Spring 2027 · forthcoming
Persuasion across digital-media environments, with attention to advertising, immersive media, audience response, message strategy, and ethical communication.View courseContinue the conversation
One name. One connected ecosystem.
Move from the ideas to the part of the work that serves what you need next.
Ideas and scholarshipResearch, publications, teaching, and the formal curriculum vitaeExplore the academic workThe RBI GroupFractional CMO, enterprise advisory, strategic marketing, and AI implementationVisit The RBI GroupAbundance UnleashedThe book, keynote, and public conversation about wealth, success, and alignmentExplore the book