Educator✦Executive✦EntrepreneurMedia kit
Approved biographies, commentary topics, credentials, photographs, and contact information for journalists, producers, podcast hosts, conference teams, and institutional partners.
At a glance
Approved biographies
These versions may be used for media introductions, event programs, and editorial references.
Dr. Renée Baker is a University of South Florida faculty member, former financial-services chief marketing officer, founder of The RBI Group, author, and TEDx speaker. Her work examines how AI, media, money, and institutional systems shape trust, persuasion, and consequential decision-making.
Renée Baker, DBA, is a Visiting Assistant Professor of Instruction in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. A former financial-services chief marketing officer and executive leader, she brings extensive experience in marketing, communication, advisor engagement, and organizational strategy to her teaching, research, and public commentary. She is the founder and CEO of The RBI Group, an advisory firm serving financial-services organizations and leaders. Dr. Baker’s work focuses on artificial intelligence and emerging media, algorithmic trust, persuasion, strategic communication in regulated industries, financial decision-making, and economic agency. She is the author of Abundance Unleashed, a TEDx speaker, and an experienced contributor to broadcast, podcast, conference, executive-education, and academic conversations.
Press assets
Please credit photographs as “Courtesy of Dr. Renée Baker” unless another credit is supplied.
Selected proof
Media and interview requests
Send the outlet, topic, format, deadline, and preferred interview window. For academic matters, contact reneebaker@usf.edu.
Expert commentary
Current interview and conversation topics.
AI, media, and persuasion
How AI systems increasingly shape what people see, trust, believe, and decide before a message reaches them.
Algorithmic trust and human oversight
What responsible AI adoption requires when organizations cannot outsource judgment, accountability, or credibility.
Financial-services communication
How regulated organizations can communicate with clarity, relevance, and confidence while navigating compliance and institutional risk.
The future of work and education
How educators and employers can prepare people for technology-shaped workplaces without narrowing what they can become.
Money, wealth, and economic agency
How access, confidence, systems, and communication shape financial decision-making and economic mobility.