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5 results for “AI trust”
Algorithmic trust, responsible AI, and human oversightHow people judge credibility, attribution, expertise, and intent when generative systems participate in communication and decision-making.
→Algorithmic trust and the advertising imperativeDevelops the Algorithmic Trust Model, examining source attribution, persuasion processing, and compliance posture as connected influences on audience response to AI-mediated advertising.
→Research and publicationsArtificial intelligence, media, trust, persuasion, financial services, articles, and research agenda.
→Strategic communication and marketing in regulated industriesHow organizations build relevance, credibility, and trust when communication operates within legal, ethical, and institutional constraints.
→Beyond efficiencyIntroduces a trust-centered framework for evaluating AI deployment decisions in financial-advisory organizations.
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